TRAINER ANIL MAURYA :- BUSINESS LEARNING UNIVERSITY.

Objective of the Video To summarise the course “Design Thinking” Key Learnings from the Video In this course, you have learned about the concept of design thinking with the help of case studies. You also learned about the role of design thinking in: Product development New ideas Solving customer’s problems The credit of popularity of design thinking goes to Mr. Tim Brown, CEO of IDEO. He published a famous article about design thinking concept and today, many large companies are implementing this concept. Golden statement: Design Thinking से Fulfill करेंगे आप Customer की Need क्यूंकि Business में Success पाने की सबको है Greed Though design thinking sounds complicated, but actually, it is very easy to implement. 1. Benefits of design thinking Focuses on customers: The focus of design thinking is customers and it helps businesses in understanding their pain-points. So, they work in the right direction towards providing solutions to their problems. Solves complex problems: Many comple...

To read it in Hindi, Click Here. Objective of the Video To understand the testing prototype Key Learnings from the Video Importance of testing Relevance of solution for the customer: Testing helps you in knowing whether the solution you have proposed is making sense for the user or not. You have to make changes in the component that doesn’t make sense to the customer. Also, you can make changes easily because the prototype that you have created is very simple and there is not much cost involved. Understand customer problem: You can identify the customer problem with the help of testing. For example: Testing is a way of life in Apple. Before the launch of the iPhone, Mr. Steve Jobs asked his engineers to simplify process used for dialing a phone number. Also, he asked them to create a product that he can launch in the market soon. Initially, engineers came with the idea of a dialler phone but Steve Jobs found it unsuitable. So, the engineers came with a touch phone idea this time, and t...

To read it in Hindi, Click Here. Objective of the Video To learn about prototype techniques and their importance in developing products  Key Learnings from the Video Till now, you would have made a minimum 1 cluster or a maximum of 2 clusters keeping the "impact and desirability" parameters in mind. The next step of design is "prototyping." 1. Prototyping  Prototype is a simple technique through which you can visualise your solutions to users and take feedback. This helps you to develop an impactful product that makes sense for users.  2. Prototyping - Reasons Below are the two main reasons for prototyping: i. Irrational User Users are very "irrational," and their needs are very individualized.    Prototyping helps you to know whether or not your solution is impactful for your users.  ii. Solution Direction Tracking  With the help of prototyping, you can check whether you are building solutions in the right direction.  If you are making solutions ...

To read it in Hindi, Click Here. Objective of the Video To learn the rules of ideation, idea clustering, and idea development Key Learnings from the Video Once you have defined your problem statement, with this you enter the second phase of "Double Diamond." In this phase, you will find solutions of the problems of your extreme users while focusing on your problem statement, mostly “ability.” 1. First Ideation Exercise To find the solutions, you should take the following steps:  i. Call your team, and put the "newly defined" problem statement in front of them ii. Give some sketch pens and post-its  iii. Set a timer for 4 minutes iv. Ask your team to write down their ideas without any hesitation  While executing the above steps, you should follow these "golden rules:" Write one idea on one post-it Express your idea in brief using very few words Focus on the number of ideas instead of feasibility and viability Do not think what others will say about your ide...

To read it in Hindi, Click Here. Objective of the Video To learn about the design phase in design thinking Key Learnings from the Video 1. B. J. Fogg Behaviour Model You have studied that B.J. Behaviour model is used for making a behaviour repetetive and finally, making it a habit with the help of the following 3 elements and their convergence: Motivation Ability Prompt However, you should understand that Motivation is unreliable and unsustainable. So, if you will design anything based on motivation only, then it will not sustain for a long time. So, you should focus on the following two elements while designing the solution: Ability: You should make a solution/prototype that is easy and simple to use and it can be used by the user in any scenario. Prompt: You should design a prompt so that users remember to behave in a particular way. 2. Motivation Works as a Wave For example: When your motivation is high, you can do 100 pushups but maybe on other days, you don’t workout much. When yo...

To read it in Hindi, Click Here. Objective of the video To learn how to create problem statement using the example of ID Fresh Food Key Learnings from the Video In the previous video, you have learned the functions of B.J. Fogg Behaviour Model: Creating ‘how might we?’ statement How to add extreme Use & Extreme case scenario? How to add desired behaviour in statement? How to communicate invisible problem? 1. Understanding Problem Statement using ID Fresh Food Example ID Fresh food focuses on how to simplify the ability to prepare complex food items at home. For instance, when they realized that people face a lot of problems while preparing vadas, and hence end up ordering them from outside, they created a product called ‘ID Vada Batter’. The product was very simple: It had a complete squeezable bottle The bottle had an innovative nozzle The nozzle squeezed out the batter in a way that gave a perfect shape to the vada They researched and identified the invisible problem of the cust...

To read it in Hindi, Click Here. Objective of the Video To learn how to make product usage convenient for customers Key Learnings from the Video Till now, you would have done synthesises the information. Now, in this video, you will use "one or two invisible problems" from that information and define a problem statement.  1. B. J. Fogg Behaviour Model  You have to understand a behavioural model named "B. J. Fogg Behaviour Model [FBM]" to define a problem statement. This model was developed by Dr. B. J. Fogg who is a professor at Stanford University. Dr. Fogg is also the founder a behaviour design lab.  2. Three Elements of B. J. Fogg Behaviour Model  As per this model, three elements must converge at the same moment for a particular human behaviour. These three elements are: i. Motivation - Desire to behave in a manner ii. Ability - Capacity to behave in a manner ii. Prompt - Reminder to perform a behaviour  Moreover, these three elements should converge at the ...

  Objective of the Video To learn how to design your own research Key Learnings from the Video 1. Market Research v/s Design Research The following quadrants of challenge context will help you in creating a research plan/designing research: i. Extreme users: Find the problems of the extreme users and their solutions. This solution will be acceptable or adaptable to average users or normal users. For example: In the Oral B case study, the extreme users were the children and parents who were complaining to doctors or psychologists that their children are not enjoying the process of brushing their teeth. In this case, researchers talked to parents of such children to identify the solution.  ii. Already known assumptions: In this part, whatever you or your team members know about the problem of the user or his current position is written. iii. Tools and techniques: In this part, you have to specify which team member will use which technique (observation or immersion) and when. iv....

To read it in Hindi, Click Here. Objective of the Video To learn the different empathy techniques to empathise with customers  Key Learnings from the Video Following are some of the empathy techniques: 1.Mindful Observation Technique You can understand this technique with the help of the following example: When launched in 2002, Big Bazaar was very successful in the Indian market.  At that time, all the stores of Big Bazaar were performing well. Every department was registering high sales except the "grains department."  Big Bazaar made a team to identify why customers were not showing interest in the grains offered by Big Bazaar. The team visited grocery stores and observed that people were buying from grocery stores because they could touch and feel the grains. This customer experience was missing at Big Bazaar.  So, Big Bazaar started keeping grains in open drums so that customers could touch and feel the grains.  With this simple change, sales of grains incr...

To read it in Hindi, Click Here. Objective of the Video To learn about the techniques to increases sales through empathy Key Learnings of the Video                                                 1. Empathy in Business Empathy is an approach to understand the problem from other’s point of view or perspective. In design thinking, it can be used to understand the point from the stakeholder’s point of view such as Needs Believes Pain point Emotions Core habit 2. Examples of Empathy in business Initially, Airbnb, a famous property hosting website, faced a lot of problems and hurdles. Airbnb Founders were not able to find the reason behind the drop in their sales. They shared the problem with their mentor, Mr. Paul Graham. Mr. Graham advised them to look at the situation from the customer’s perspective by going through the process of booking a stay in their property. ...

To read it in Hindi, Click Here. Objective of the Video To learn about the factors of successful innovation programs Key Learnings from the Video All the successful innovative programs focus on the following three factors: 1. Feasibility An innovation program/innovative product should be feasible. People think that they can create an innovative product by just using a good technology. But this is not true. So, technology is alone not enough for innovation. 2. Viability An innovation program should have viability i.e. your business model should be such that the users can afford your solutions/products. Creating a technology that is not affordable for the user will not survive for much time. For example: In 1950, an article was printed in Popular Mechanics Magazine that ‘Everyone will have a helicopter by the 21st Century’ but as we know today, this did not happen. They were not able to create an affordable business. 3. Desirability: Your innovation program should be desired by the users...

To read it in Hindi, Click Here. Objective of the Video To learn how Oral-B made its product successful and improved its sales using design thinking Key Learnings from the Video 1. Design Thinking by Oral-B Oral-B was struggling in the 90s to sell kids toothbrushes for the age group 3 to 5 years.  They have tried everything from offering discounts, coupons, free gifts to even changing its design but nothing was working. They conducted market research and taken feedback through questionnaires, which was very positive. They also did a comparative analysis and found that their market share is 23% and also the other companies who are their competitors share the same percentage in the market.  They thought of outsourcing this problem and selected IDEO. IDEO was a successful product design company at that time and known to be the godfather of design thinking. At present, it’s a product and innovation company. IDEO understood the problem with the leadership team of Oral-B and appoint...

To read it in Hindi, Click Here. Objective of the Video To introduce the course “Design Thinking” Key Learnings from the Video Golden Statement by Steve Jobs: The design is not just what it looks like and feels like. Design is how it works.  1. Concept of Design Thinking It is a solution-oriented concept that can prove a breakthrough for your business when used in the right manner. It can create an idea or innovation which creates relevance in people’s lives. Design thinking focuses on doing innovative designing considering the needs of the customers and providing them with the best solution. The innovation can be of any type like the product, packaging, placement, etc. For example: Steve Jobs always tried to find solutions that others have never thought of. He was such an innovator that he took the help of a psychologist to design the user interface of the Apple MacBook. He used design thinking for this purpose. The main ideas behind his innovative thinking were: i. Craft ii. Empa...