Successful innovation factor

To read it in Hindi, Click Here.

Objective of the Video

To learn about the factors of successful innovation programs
Key Learnings from the Video

All the successful innovative programs focus on the following three factors:

1. Feasibility

An innovation program/innovative product should be feasible.
People think that they can create an innovative product by just using a good technology. But this is not true.
So, technology is alone not enough for innovation.
2. Viability

An innovation program should have viability i.e. your business model should be such that the users can afford your solutions/products.

Creating a technology that is not affordable for the user will not survive for much time.

For example:

In 1950, an article was printed in Popular Mechanics Magazine that ‘Everyone will have a helicopter by the 21st Century’ but as we know today, this did not happen. They were not able to create an affordable business.
3. Desirability:

Your innovation program should be desired by the users. For creating such a program, you need to understand:

Human needs
Core beliefs
Motivations
Aspirations
If you will understand the above points, you can balance both the feasibility and viability factors. So, if you want to create a successful innovation program, then you must start with the desirability factor.

Desirability should be your main motive as it is an important factor of design thinking. You must focus on it so that you can create an innovative product that will be very successful and long-lasting.

Key Outcomes of the Video

Focus on desirability while designing the product
Focus on creating an affordable product
Understand human needs, core beliefs, motivations, and aspirations for creating a product desired by users
वीडियो का उद्देश्य

सफल इनोवेशन प्रोग्राम के कारकों के बारे में जानें
वीडियो से मिलने वाली सीख

सभी सफल इनोवेटिव प्रोग्राम निम्नलिखित तीन कारकों पर ध्यान देते हैं:

1. संभाव्यता (Feasibility):

एक इनोवेटिव प्रोग्राम/ इनोवेटिव प्रोडक्ट को कारगर होना चाहिए।
लोग सोचते हैं कि वे सिर्फ अच्छी तकनीक का इस्तेमाल करके इनोवेटिव प्रोडक्ट बना सकते हैं, लेकिन यह सच नहीं है।
इसलिए, केवल तकनीक के ज़रिये इनोवेशन करना संभव नहीं है।  
2. व्यवहार्यता (Viability): एक इनोवेशन प्रोग्राम में व्यवहार्यता होनी चाहिए, यानी आपका बिज़नेस मॉडल इस तरह का होना चाहिए कि यूज़र आपके सोल्युशन/प्रोडक्ट को उपयोग कर सकें।

ऐसी टेक्नोलॉजी जिसे यूज़र खरीद या इस्तेमाल नहीं कर सकता, ज़्यादा समय तक कारगर नहीं होता है।

उदाहरण:

1950 में, पॉपुलर मैकेनिक्स मैगज़ीन में एक लेख छपा था कि '21 वीं सदी तक सभी के पास एक हेलीकॉप्टर होगा' लेकिन आज, जैसा कि हम जानते हैं, ऐसा कुछ नहीं हुआ है। वे एक किफायती बिज़नेस कायम करने में सफल नहीं हो पाए।
3. इच्छाएं (Desirability):

आपका इनोवेशन प्रोग्राम यूज़र की इच्छाओं के अनुसार होना चाहिए। इस तरह का प्रोग्राम बनाने के लिए आपको निम्नलिखित चीज़ें समझने की ज़रूरत है:

लोगों की ज़रूरतें
मूल मान्यताएं
प्रेरणा
महत्त्वकांक्षाएं
अगर आप उपरोक्त बिंदुओं को समझ लेंगे तो आप संभाव्यता और व्यवहार्यता दोनों कारकों को संतुलित कर सकते हैं। इसलिए, अगर आप एक सफल इनोवेशन प्रोग्राम करना चाहते हैं, तो आपको इच्छाएं (Desirability) कारक से शुरुआत करनी चाहिए।

इच्छाएं (Desirability) आपका मुख्य उद्देश्य होनी चाहिए क्योंकि यह डिज़ाइन थिंकिंग का एक महत्वपूर्ण कारक है। आपको इस पर ध्यान देना चाहिए ताकि आप एक इनोवेटिव प्रोडक्ट बना सकें, जो बहुत सफल और लंबे समय तक चलने वाला हो।

वीडियो से निकलने वाले परिणाम

इनोवेटिव प्रोडक्ट बनाने के लिए इच्छाएं (Desirability) कारक पर ध्यान दें
ऐसा प्रोडक्ट बनाएं, जो किफ़ायती हो
लोगों की जरूरतों, मूल मान्यताओं, प्रेरणाओं और आकांक्षाओं को समझें 
To read it in English, Click Here.

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