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SUMMARY DESIGN THINKING

Objective of the Video To summarise the course “Design Thinking” Key Learnings from the Video In this course, you have learned about the concept of design thinking with the help of case studies. You also learned about the role of design thinking in: Product development New ideas Solving customer’s problems The credit of popularity of design thinking goes to Mr. Tim Brown, CEO of IDEO. He published a famous article about design thinking concept and today, many large companies are implementing this concept. Golden statement: Design Thinking से Fulfill करेंगे आप Customer की Need क्यूंकि Business में Success पाने की सबको है Greed Though design thinking sounds complicated, but actually, it is very easy to implement. 1. Benefits of design thinking Focuses on customers: The focus of design thinking is customers and it helps businesses in understanding their pain-points. So, they work in the right direction towards providing solutions to their problems. Solves complex problems: Many comple...
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TESTING THE PROTOTYPE

To read it in Hindi, Click Here. Objective of the Video To understand the testing prototype Key Learnings from the Video Importance of testing Relevance of solution for the customer: Testing helps you in knowing whether the solution you have proposed is making sense for the user or not. You have to make changes in the component that doesn’t make sense to the customer. Also, you can make changes easily because the prototype that you have created is very simple and there is not much cost involved. Understand customer problem: You can identify the customer problem with the help of testing. For example: Testing is a way of life in Apple. Before the launch of the iPhone, Mr. Steve Jobs asked his engineers to simplify process used for dialing a phone number. Also, he asked them to create a product that he can launch in the market soon. Initially, engineers came with the idea of a dialler phone but Steve Jobs found it unsuitable. So, the engineers came with a touch phone idea this time, and t...
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BUILDING A PROTOTYPE

To read it in Hindi, Click Here. Objective of the Video To learn about prototype techniques and their importance in developing products  Key Learnings from the Video Till now, you would have made a minimum 1 cluster or a maximum of 2 clusters keeping the "impact and desirability" parameters in mind. The next step of design is "prototyping." 1. Prototyping  Prototype is a simple technique through which you can visualise your solutions to users and take feedback. This helps you to develop an impactful product that makes sense for users.  2. Prototyping - Reasons Below are the two main reasons for prototyping: i. Irrational User Users are very "irrational," and their needs are very individualized.    Prototyping helps you to know whether or not your solution is impactful for your users.  ii. Solution Direction Tracking  With the help of prototyping, you can check whether you are building solutions in the right direction.  If you are making solutions ...
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Rules For ideal Generation, clustration and development

To read it in Hindi, Click Here. Objective of the Video To learn the rules of ideation, idea clustering, and idea development Key Learnings from the Video Once you have defined your problem statement, with this you enter the second phase of "Double Diamond." In this phase, you will find solutions of the problems of your extreme users while focusing on your problem statement, mostly “ability.” 1. First Ideation Exercise To find the solutions, you should take the following steps:  i. Call your team, and put the "newly defined" problem statement in front of them ii. Give some sketch pens and post-its  iii. Set a timer for 4 minutes iv. Ask your team to write down their ideas without any hesitation  While executing the above steps, you should follow these "golden rules:" Write one idea on one post-it Express your idea in brief using very few words Focus on the number of ideas instead of feasibility and viability Do not think what others will say about your ide...
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How to outsmarts motivation through your DESIGN THINKING

To read it in Hindi, Click Here. Objective of the Video To learn about the design phase in design thinking Key Learnings from the Video 1. B. J. Fogg Behaviour Model You have studied that B.J. Behaviour model is used for making a behaviour repetetive and finally, making it a habit with the help of the following 3 elements and their convergence: Motivation Ability Prompt However, you should understand that Motivation is unreliable and unsustainable. So, if you will design anything based on motivation only, then it will not sustain for a long time. So, you should focus on the following two elements while designing the solution: Ability: You should make a solution/prototype that is easy and simple to use and it can be used by the user in any scenario. Prompt: You should design a prompt so that users remember to behave in a particular way. 2. Motivation Works as a Wave For example: When your motivation is high, you can do 100 pushups but maybe on other days, you don’t workout much. When yo...
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CURATING A PROBLEM STATEMENT

To read it in Hindi, Click Here. Objective of the video To learn how to create problem statement using the example of ID Fresh Food Key Learnings from the Video In the previous video, you have learned the functions of B.J. Fogg Behaviour Model: Creating ‘how might we?’ statement How to add extreme Use & Extreme case scenario? How to add desired behaviour in statement? How to communicate invisible problem? 1. Understanding Problem Statement using ID Fresh Food Example ID Fresh food focuses on how to simplify the ability to prepare complex food items at home. For instance, when they realized that people face a lot of problems while preparing vadas, and hence end up ordering them from outside, they created a product called ‘ID Vada Batter’. The product was very simple: It had a complete squeezable bottle The bottle had an innovative nozzle The nozzle squeezed out the batter in a way that gave a perfect shape to the vada They researched and identified the invisible problem of the cust...
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MAKING PRODUCT CONVENIENT FOR CUSTOMER USE

To read it in Hindi, Click Here. Objective of the Video To learn how to make product usage convenient for customers Key Learnings from the Video Till now, you would have done synthesises the information. Now, in this video, you will use "one or two invisible problems" from that information and define a problem statement.  1. B. J. Fogg Behaviour Model  You have to understand a behavioural model named "B. J. Fogg Behaviour Model [FBM]" to define a problem statement. This model was developed by Dr. B. J. Fogg who is a professor at Stanford University. Dr. Fogg is also the founder a behaviour design lab.  2. Three Elements of B. J. Fogg Behaviour Model  As per this model, three elements must converge at the same moment for a particular human behaviour. These three elements are: i. Motivation - Desire to behave in a manner ii. Ability - Capacity to behave in a manner ii. Prompt - Reminder to perform a behaviour  Moreover, these three elements should converge at the ...
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