TRAINER ANIL MAURYA :- BUSINESS LEARNING UNIVERSITY.

  Objective of the Video To learn how to design your own research Key Learnings from the Video 1. Market Research v/s Design Research The following quadrants of challenge context will help you in creating a research plan/designing research: i. Extreme users: Find the problems of the extreme users and their solutions. This solution will be acceptable or adaptable to average users or normal users. For example: In the Oral B case study, the extreme users were the children and parents who were complaining to doctors or psychologists that their children are not enjoying the process of brushing their teeth. In this case, researchers talked to parents of such children to identify the solution.  ii. Already known assumptions: In this part, whatever you or your team members know about the problem of the user or his current position is written. iii. Tools and techniques: In this part, you have to specify which team member will use which technique (observation or immersion) and when. iv....

To read it in Hindi, Click Here. Objective of the Video To learn the different empathy techniques to empathise with customers  Key Learnings from the Video Following are some of the empathy techniques: 1.Mindful Observation Technique You can understand this technique with the help of the following example: When launched in 2002, Big Bazaar was very successful in the Indian market.  At that time, all the stores of Big Bazaar were performing well. Every department was registering high sales except the "grains department."  Big Bazaar made a team to identify why customers were not showing interest in the grains offered by Big Bazaar. The team visited grocery stores and observed that people were buying from grocery stores because they could touch and feel the grains. This customer experience was missing at Big Bazaar.  So, Big Bazaar started keeping grains in open drums so that customers could touch and feel the grains.  With this simple change, sales of grains incr...

To read it in Hindi, Click Here. Objective of the Video To learn about the techniques to increases sales through empathy Key Learnings of the Video                                                 1. Empathy in Business Empathy is an approach to understand the problem from other’s point of view or perspective. In design thinking, it can be used to understand the point from the stakeholder’s point of view such as Needs Believes Pain point Emotions Core habit 2. Examples of Empathy in business Initially, Airbnb, a famous property hosting website, faced a lot of problems and hurdles. Airbnb Founders were not able to find the reason behind the drop in their sales. They shared the problem with their mentor, Mr. Paul Graham. Mr. Graham advised them to look at the situation from the customer’s perspective by going through the process of booking a stay in their property. ...

To read it in Hindi, Click Here. Objective of the Video To learn about the factors of successful innovation programs Key Learnings from the Video All the successful innovative programs focus on the following three factors: 1. Feasibility An innovation program/innovative product should be feasible. People think that they can create an innovative product by just using a good technology. But this is not true. So, technology is alone not enough for innovation. 2. Viability An innovation program should have viability i.e. your business model should be such that the users can afford your solutions/products. Creating a technology that is not affordable for the user will not survive for much time. For example: In 1950, an article was printed in Popular Mechanics Magazine that ‘Everyone will have a helicopter by the 21st Century’ but as we know today, this did not happen. They were not able to create an affordable business. 3. Desirability: Your innovation program should be desired by the users...

To read it in Hindi, Click Here. Objective of the Video To learn how Oral-B made its product successful and improved its sales using design thinking Key Learnings from the Video 1. Design Thinking by Oral-B Oral-B was struggling in the 90s to sell kids toothbrushes for the age group 3 to 5 years.  They have tried everything from offering discounts, coupons, free gifts to even changing its design but nothing was working. They conducted market research and taken feedback through questionnaires, which was very positive. They also did a comparative analysis and found that their market share is 23% and also the other companies who are their competitors share the same percentage in the market.  They thought of outsourcing this problem and selected IDEO. IDEO was a successful product design company at that time and known to be the godfather of design thinking. At present, it’s a product and innovation company. IDEO understood the problem with the leadership team of Oral-B and appoint...

To read it in Hindi, Click Here. Objective of the Video To introduce the course “Design Thinking” Key Learnings from the Video Golden Statement by Steve Jobs: The design is not just what it looks like and feels like. Design is how it works.  1. Concept of Design Thinking It is a solution-oriented concept that can prove a breakthrough for your business when used in the right manner. It can create an idea or innovation which creates relevance in people’s lives. Design thinking focuses on doing innovative designing considering the needs of the customers and providing them with the best solution. The innovation can be of any type like the product, packaging, placement, etc. For example: Steve Jobs always tried to find solutions that others have never thought of. He was such an innovator that he took the help of a psychologist to design the user interface of the Apple MacBook. He used design thinking for this purpose. The main ideas behind his innovative thinking were: i. Craft ii. Empa...

Section 1: Burning Problem Solved in the Video How to do the digital transformation of business? Section 2: Summary of the Video Digital transformation is the future of every business, so, you should integrate technologies into your business to scale it rapidly.  You can Digital transformation of your business involves 6 steps which include gathering requirements, setting goals, understand digital as an enabler, and hire an agency, a CTO, and CIO. Business automation refers to automating any system or process in your business through modern digital technology. CRM works on three pillars namely marketing, sales, & customer service that are common in every business either you are a fruit seller, FMCG company, B2B sales company, or Reliance company. Section 3: Main Content of the Video Golden statement Be the controller or the manager of your business, not the operator. This is the only way to scale & build a sustainable business. For this, you need to do two things: business...